




http://car.autohome.com.cn/pic/series-s2996/493.html
Chery to reveal new brand strategy this year.
February 10th, 2009
Whilst Geely seems to be organising its brands brands into four line ups, Chery seems to be content on pumping out various cars, many of which overlap with each other, or have cars competing against each other in the same segment.
The new Chery brand strategy is expected to be launched later this year, around April, which will just be in time for the Shanghai show. Previously we learned that Chery are planning to launch the Karry brand, which will be Chery’s truck range, and will be comprimised of kei style mini vans and trucks, a larger pick up truck may possibly join the line up sometime in the future.
From 2003 to 2009, Chery have been promoting their Cloudwind, QQ, and Eastern Child range of cars. In 2009 this line up willl change to three distinct brands, which will see the Karry brand in the economy segment, the A-series, QQ, and Faira in the lower to mid segment, and a currently unknown premium brand. Blueprints for the total brand line up have yet to be announced.
Chery to launch luxury Riich brand on March 18.
March 11, 2009
Chery Auto is set to release its luxury car brand Riich (Ruiqi) on March 18, with six models to go on sale in the high-end auto market, xinhuanet.com said today. The Chery Riich logo closely resembles that of Bentley.
In addition to the logo, the exterior of Chery Riich also has much in common with Bentley, especially featuring the renowned Bentley wing signature design for a dapper and refined look. This design is shared by other luxury brands as well, such as Chrysler and Aston Martin. In the middle of the Chery luxury-brand's wing-like logo is a letter "R" (of Riich), just as the "B" of Bentley.
This luxury Riich logo is expected to feature in the Chery A6 models. In 2009, the Chery Riich brand will have six models for launch. The Chery A6 series will be equipped with 2.0-liter engines, each model to be priced between 100,000 yuan ($14,700) and 150,000 yuan.
Chery Auto, a Chinese-brand car maker famous for its cheap small-car QQ series, has decided to develop its own luxury car brand to expand into the high-end market. The Riich is seen as Chery's key brand to the luxury car segment, with Chinese officials as the target consumers.
The company aims to sell at least 50,000 high-end cars this year. Chery Auto is determined to build up its luxury brand image. The Chery Riich brand will rival Audi and will also include the sedan, hatchback, crossover and SUV models.
Chery Automobile, a fast-growing Chinese car manufacturer announced the launch of two new sub-brands in China.
The two new brands are: Riich which is for high-end, luxury automobile and Rely which will market business cars.
At the launch ceremony the first Riich model was also shown. Called the G6 it is a 5-meter long sedan, which is powered by Chery's self-developed, EU4-compliant gasoline engines. There's a smaller, four-cylinder turbocharged 2.0-liter unit, capable of 125 kW @ 5500 and a bigger, 3.0-liter V6 with 143 kW @ 5500 rpm.
Suspension is with double wishbones front and multi-link at the rar, with adjustable dampers. Bi-xenon headlights, LED taillights, a slew of airbags and a long list of standard features (TPMS, rear-view camera, ventilated disc brakes, electrically adjusted seats and mirrors etc.) indicate that Chery is serious in its intent on creating a worthy competitor to the likes of BMW and Audi.
Chery now has got four brands under its belt. In addition to Chery, Riich and Rely there's Karry which is being used for light commercial vehicles.
martin_krpan je napisal/-a:Po BS6 je ADAC testiral še manjši in novejši Brilliance BS4. BS6 je na prvem crash-testu pogorel, potem so ga kitajski konstruktorji popravili, tako da je v ponovljenem testu dosegel 3 zvezdice.
Zaradi tega je rezultat BS4 veliko razočaranje: 0 zvezdic! Sicer po novih EURO-NCAP standardih, a vseeno. Varnostno je enakovreden evropskim avtomobilom iz 90. let, še piše v članku.
http://www.auto-news.de/auto/news/anzei ... t_id_24030
isto tako kako su onda rusi i kinezi dobili 3 zvijezdice na testu:
http://www.irito.ru/pressa/article/227/
http://www.c-ncap.org/content/pzjg/Blcyc/junjie.htm
dakle zbog jednih glupavih njemaca milijardu rusa i kineza ispada glupavo jer adac ima novi pravilnik?!?! glupost totalna, isto tako adac napominje da je ogroman nedostatak to što auto nema esp, pa skoro 50% novih vozila nema esp, ali to ne znači da su manje sigurna, isto tako adac je napisao da bi po starim standardima euroncap brilliance dobio 3 zvijezdice, a po novima 0, pa hajdemo onda to sve napraviti i za druge automobile pa da se vidi koliko bi dobili oni, onda bi i chevrolet aveo trebao dobiti nulu
meni sve ovo više izgleda još jedan blijedi pokušaj njemaca da zaustave brilliance u pohodu na europska tržišta, ali sumnjam da će uspijeti u tome
FoxTer je napisal/-a:INFINITI je napisal/-a: da se ne bo zmečkal ko piksna Coca-Cole ob prvem trčenju.
Jaz pa raj vidim, da se tako zmečka, saj je dokazano, da se tako izniči kinetična energija ob trku...........![]()
Seveda pa mora biti deformacija pravilno usmerjena!
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